One of the problems noticed by the developers of Madden was that each playbook includes 350 plays, but the average madden player chooses around only 15 plays per game.   335 plays go to waste, partly because players are too lazy to try out new plays and partly because the hardcore madden players know what plays work and what plays are simply waste of a playcall.  EA Sports believes that gamers are not calling a wide variety of plays because they don’t understand them.  A simple hb dive play isnt hard to figure out.  Madden gamers don’t call the play because it never works.

The definition of insanity is doing the same thing over and over again and expecting different results.  Madden gamers are neither stupid nor are they insane.   If a play doesn’t work a few times, they won’t call that play again.  If a play doesn’t work in the NFL, it is rarely called again and often scrapped completly from the playbook.  Instead they will call a play that they know works or at least has a chance of being successful.

Ultimately this comes down to gameplay.  No run in the nfl works like hb offtackle or certain toss plays in madden 10, while no run play in the nfl is as pointless as certain run plays in madden 10.  EA Sports needs to take note; Fix the gameplay, and the rest will take care of itself.  People will call more plays, the game will appeal to more people, and ultimately more games will sell.